![]() ![]() ![]() Ensure your video is high quality - this is a hard thing to judge, especially as making a video look ‘home-made’ can add authenticity.Use captions, or make sure your message gets across with visuals alone. Do not rely on sound - most website users will have the sound switched off, or have their own music/soundtrack going.Website users are not going to hang around while your video slowly gets going. Grab attention with the first shot, and get as much across in the first 10-15 seconds as you can.They key things to bear in mind when creating your video are: It is creating atmosphere, and it is putting a face to your company. No, the video being used as a website background is fulfilling a very specific purpose. You can’t just grab the video you made for your YouTube channel and expect it to plug-and-play. WHAT KIND OF VIDEO DO YOU NEED TO USE AS A FULL-SCREEN WEBSITE BACKGROUND? We will look at some great examples of websites that use video well later in this article, but first here are some tips on creating a good video that is intended to be used as a HTML5 video background. You want a powerful, focused video that truly creates value for visitors to your website. Overly-long videos, confusing or distracting videos, videos that rely on sound to communicate their message - these can all detract from your website rather than add to it. With that said, video is a powerful tool that can also be done wrong. It can allow you to bring a company or organization to life, and create an instant connection with your website users. A short film can be funny, heartwarming, tell a story, showcase a product or create empathy and compassion far quicker than text alone. It’s a key design trend that has been made much easier to create thanks to HTML5 and the explosive growth of responsive web-design.Ī good video can communicate so much. You’ve probably seen them: website that feature a full-screen, responsive video as the background to their website, with text and other content laid over the top. WHY USE FULL-SCREEN VIDEOS ON YOUR WEBSITE? ![]()
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